Kroccustoms

Kroccustoms is a custom clothing brand I co-founded in 2023 through the Transition Year Mini Company programme at Kings Hospital School in Dublin. The remit was the whole thing, not just the product. Pick something to sell, build a brand around it, take it to market, and run it like a small business. Ours landed on streetwear, original graphic tees and hoodies aimed at students, friends, and the local clubs orbiting the school.

On the storefront side I built and ran the Shopify shop end-to-end. Catalogue, variants, checkout, shipping rules, and the brand voice across product pages and emails. Designs were drawn in-house, then handed off to a print supplier for production. On the operational side I worked across branding, marketing, sales, and the basic finances. Every SKU was costed by hand against the print bill so we knew which colourways could actually carry a margin, and the rest were retired.

Kroccustoms qualified as one of two Kings Hospital teams for the Local Enterprise Office South Dublin Secondary Schools Enterprise Programme in March 2023. The lesson I kept is the obvious one in hindsight. Ship something a real person can pay for. The first time a stranger handed over actual money for a tee with a logo I'd drawn taught me more than the next ten prototypes put together.